Your brand isn’t just your logo, tagline, and some colours. It’s a combination of the identifiable visuals, unique aesthetics, and purposeful messaging that makes your customers feel who you are.
People love to say you only get one chance to make a first impression, and when it comes to your business, that is branding. Think of all the immensely hard work that you put into your business, to create something great and of value for people. All the aspects of branding – the visual design, the architecture, the positioning, the tone, the word choices – these come together to create an immediate visceral connection that lets someone know & understand the core of all that hard work. It lets someone know “this is who we are, what we stand for, what you can expect from us”. Boom!